THE RESEARCH
CREATIVE SOLUTIONS, POWERFUL INSIGHT
ART specializes in market feasibility for all types of senior
housing, and also offers a full array of quantitative and
qualitative research services including mail, telephone, and
web-based surveys, as well as focus groups and in-depth
interviews (IDIs).
Our specific areas of consultative expertise include:
- Attitude and awareness studies
- Competitive analyses
- Consumer tracking studies
- Communications concept testing
- Demographic analyses
- Lost prospect surveys
- Informational seminars
- Market feasibility studies
- Market positioning studies
- Market segmentation research
- Pricing And Cost Evaluation (PACE)
- Price sensitivity testing
- Repositioning ventures (and adventures!)
- Sales projections
- Satisfaction surveys
- Site selection analyses
- Strategic planning