THE RESEARCH
CREATIVE SOLUTIONS, POWERFUL INSIGHT
ART specializes in market feasibility for all types of senior
housing, and also offers a full array of quantitative and
qualitative research services including mail, telephone, and
web-based surveys, as well as focus groups and in-depth
interviews (IDIs).

Our specific areas of consultative expertise include:

  • Attitude and awareness studies
  • Competitive analyses
  • Consumer tracking studies
  • Communications concept testing
  • Demographic analyses
  • Lost prospect surveys
  • Informational seminars
  • Market feasibility studies
  • Market positioning studies
  • Market segmentation research
  • Pricing And Cost Evaluation (PACE)
  • Price sensitivity testing
  • Repositioning ventures (and adventures!)
  • Sales projections
  • Satisfaction surveys
  • Site selection analyses
  • Strategic planning